Firedog is headed up by a duo of ex
‘BIG agency’ partners. No bureaucracy,
no hierarchies and no intimidating account teams trying to justify their fees. It’s just the right measure of experience, talent and passion needed to get things done on time
and within budget.

Fraser Black, Managing Director

Fraser is responsible for the logic component of Firedog Design although he refuses to be pigeon-holed as a ‘suit’. In fact, he’s best described as a ‘creative suit’ if there is such a thing… After completing a post-grad at Ogilvy’s Red & Yellow School, Fraser cut his teeth with Ogilvy for a few years before landing senior management positions within smaller independent agencies and creative hot shops in the UK and his native South Africa. He has over ten years experience as a marketer and has been responsible for creating a myriad of marketing and business success stories.

Clifford Boobyer, Creative Director

Cliff is Firedog’s Creative Director (read: guru). He’s the rare creative sort who’s able to fully fuse a great creative idea with the business objective at hand. He’s most comfortable commanding his hand-picked design team and it really doesn’t matter if it’s a corporate intranet, an advertising campaign or a simple DL flyer that’s needed. With a career spanning 13 years, Cliff has been responsible for re-branding multi-nationals and just about everything else that can possibly be placed under the creative remit.

The Team

Firedog consists of a highly-adept team of five full-time designers, each with their own unique skill set. The minimum requirement for our designers is a Graphic Design Degree from a universally recognised Art School or College as well as at least 5 years experience in design-for-print and branding/digital design.

Firedog's studio is then supported by a dedicated Client Service Director and an Account Management team consisting of 4 full-time staff. Our digital capabilities are further boosted by our Digital Manager and a user-interface (UI) Designer/Developer, whilst Firedog's Studio Manager ensures that the logic and magic components of the business are always working towards a common goal. (As well as making sure caffeine levels are kept to an optimum...)

Our 'boutique' positioning allows us to maintain a team of highly-experienced full-time staff but also allows us to freely collaborate with specialist teams to deliver beyond our client's expectations but within the prescribed budget. These resources are then transparently included as a cost to the overall project.

^ Back to top of page

More about how we do it >
< Back to what we do

Or, get in touch straight away!