Firedog is really strong in the areas where branding meets digital. We deliver fully integrated creative for both online and offline. We have a knack for getting to grips with emerging technologies and how to leverage these for greater business profit.

Click on any of the following links for
further information on our capabilities:

Branding

•  Brand origination & development

  Creating compelling brands from concept through to naming by building a strong story and brand personality.

•  Brand strategy & positioning

  Evaluating brands and conducting competitor analysis to define brand architecture and positioning. Brand perception studies can also inform the creation of a brand proposition and core message.

•  Corporate identity development and control

  Developing the visual identity of brands including logotype and visual look and feel, through to creating brand guidelines for on and offline design applications.

•  Research

  Running online surveys and focus groups, including visual and verbal stimulus to prompt valuable feedback from defined audiences and establish key insights for developing brand strategy.

View some of our previous work from
our branding portfolio >

Digital media

•  Web strategy / digital consultancy

  Designing for the web with business objectives firmly in mind can mean integrating web design development with a digital marketing strategy to create targeted online communication.

•  Wire framing / functional specification development

  Planning website structure, content and functionality to define user journeys, ensure intuitive navigation and establish effective information delivery.

•  Front-end design

  Design development of online portals and micro sites including motion graphics such as Flash animation and video.

•  Build kits

  Creating a kit containing key web pages with all the visual assets required for rolling out a website. With HTML, CSS style sheets and images provided this kit provides a template for a web development team to replicate pages and build the full site.

•  Web application development

  The step beyond delivering a template based build kit is the full build of portals, micro sites, and intranets where we roll out the front end design and develop the back end functionality that drives the entire application. This could involve anything from a simple brochure site, to a full community portal built on a database of customer information.

•  Usability evaluation

  We believe that usability is an integral part of good design, and all our digital design is delivered with full web accessibility and standards compliance. However, where it is important to test design with users, we are well versed in split screen testing and live user journey evaluation to ensure the design is working as it should.

•  Social media

  All of that juicy web 2.0 stuff - social networking, community sites, user generated content, blogging, tagging - we have solid experience and understanding of the latest web technologies and how to design and build with them.

•  SEO, PPC

  Search engine optimisation and marketing is always a crucial part of developing a digital strategy. Our SEO/SEM input includes key word research and optimised copy, supported by search engine friendly design and coding. Ongoing SEO maintenance is provided by one of Firedog’s associated companies.

View some of our previous work from
our digital portfolio >

Corporate Communications / Print Design

•  Internal/external communications

  Developing communication materials including brochures, newsletters, posters, exhibition display stands, signage – all the collateral that is needed for effective marketing and internal communications. This can include developing messaging, copy styling, bespoke photography shoots, and of course, stunning graphic design to bring the collateral to life.

•  Tactical marketing support

  Responding quickly and tactically to immediate marketing needs means supporting clients with a rapid turn around in design and production – from a printed advertising campaign to creating an exhibition stand and event to launch a new product.

•  Promotional literature

  Literature designed with the idea of communicating a promotional message in mind – strong copy headlines supported by arresting visual design could be the answer.

•  Editorial design

  Exquisite attention to the graphic design detailing of layouts, typography, and paper stock treatments, which can be supported by bespoke illustration and copy development.

•  Print production

  This can mean anything from a simple direct mailer to a 96 sheet billboard, an off-the-shelf pull-up banner design or a complex book with bespoke die-cutting and paper engineering – it’s all about what our clients need and tapping into our extensive production experience.

View some of our previous work from
our print portfolio >

More about who is Firedog >
More about how we do it >
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