Vitruvian Partners is an independent private equity firm based in Mayfair, London
What was the brief?
The founders of Vitruvian wanted to express the importance of maintaining a synergy between their management team’s entrepreneurial spirit and the financial institutions involved within the deal making processes. The brand identity and subsequent visual strategy had to reflect and underpin these core principals.
What was Firedog's solution?
Firedog developed a suite of key messages that were based on concept of “A Perfect Balance”. These in turn were supported by associated brand imagery. The logo symbol itself is a reflection of Da Vinci’s Vitruvian man drawings and notes, without the associated cliché factor. Stripped down to its very basics, the inverted pyramid is both mystical and harmonious.
The resulting brand language is a cohesive and stylish representation of the core beliefs distilled within the Vitruvian Partners team. Once the brand look and feel was established, primary applications and the website were produced by Firedog.
