Legal and General is one of the UK’s oldest financial services companies, launched in 1836, and one of the UK’s top 100 companies in the FTSE 100 Index. Over 5.75 million people rely on Legal and General for life assurance, pensions, investments and general insurance plans.
What was the brief?
Firedog was appointed to the Legal and General design roster in 2007. We provide ongoing design support for the marketing teams within the firm.
What was Firedog's solution?
Firedog is one of only four agencies on the Legal and General design roster. During the past year Firedog has undertaken many design for print projects for various sectors of the business - Housing, Annuities and Protection, and Wealth Management. Firedog’s creativity has spanned from A5 flyers to 16 page brochures, posters, banner stands and campaign development.
Among these are the ‘Spectrum’ newsletter (issued quarterly) and the recently completed campaign brand and supporting collateral to drive Legal and General’s Inheritance Tax Planning campaign.
Firedog’s expertise fits perfectly with Legal and General’s requirement to stay within their strict corporate guidelines, whilst adding panache and creativity to every project. In testament to this Firedog has been approached by the internal communications team to start adding value online and assisting with the re-design of the Legal and General intranet.
