Firedog deliverables:> Design for print • Photoshoot
Who is the client?
Great Lakes UK acts as a facilitator of insurance business for the Munich Reinsurance Group.
What was the brief?
Great Lakes wanted to inject enthusiasm and passion into their Portraits brochure, and show the industry that they are an innovative company with a very distinct point of difference.
What was Firedog's solution?
Firedog realised that Great Lakes were in a unique position of being a part of the Munich Re Group, and hinged the creative around that partnership. After a successful pitch for the brochure, Firedog presented a range of stunning concepts. The chosen concept of transmission was a rendition of the communication which passes between the consumer and Munich Re through the services of Great Lakes.
A studio photographer was commissioned for a two day shoot to attain the light based imagery. A number of different techniques were employed in order to generate light patterns across a varying art series. For the portraiture imagery, we turned to Battersea Park in south London, for it’s warm and interesting lighting environment.
