Firedog deliverables:> Branding • Design
for print • Online
Who is the client?
Foviance
Limited. The merger
between The Usability Company
and Webabacus Limited.
What was the brief?
Develop
the full branding remit for the launch of the new company
created by the merger between two European leaders in the
web analytics and usability industries. Our remit included:
Brand identity
• Brand’s visual language (look & feel) •
Strap-line •Website
design• Signage
• Stationery •
Folder design
What was Firedog's solution?
We
created a brand identity that’s contemporary and hints at
the technology capability offered by the company. The colour
palettes selected have been used to create stand-out in what’s
rapidly becoming a crowded marketplace. The three ‘swoosh’
ribbons have been designed to centre around a central focal
point (The company name, Foviance, is derived from the word
Fovea, which is the area of the eye that captures light in
the retina).
The three ribbons are indicative of Foviance’s
approach to their client’s business. We further distilled
their approach into a strap-line that offers 3 succinct words…
Analyse. Rationalise. Optimise. Once
we had signed off on the brand identity, we applied the identity
to primary branding applications such as; folders, business
cards, letterheads & signage.
Although we expected that the design
of the website would be specifically challenging due to the
nature of the client… (They’re world leaders in website usability
and web behaviour!), we found the Firedog designs well received within the industry.
