Rel
Technologies re-branded to The Customer Value Group (CVG)
What was the brief?
Firedog
was required to quickly and effectively re-brand
REL-Technologies due to the recent acquisition
of REL Consultancy by The Hacket Group in the
US. Firedog’s remit extended to: Brand strategy & naming
the consultancy •
New core identity •
New visual look & feel •
Website
design •
Office signage
What was Firedog's solution?
The
new identity we created for CVG is strategically relevant
as upon closer inspection one should readily identify a 3D
box within the overall icon. This was designed to mimic the
objective of CVG as a business due to the fact that they
assist large companies in identifying and managing valuable customer
relationships.
We
developed a strong visual icon for the brand
that will eventually become synonymous with CVG and the
process of identifying customer value within organisations.
