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| You are reading about: > Firedog / Our
work / Brand
identity / BBC Blast |
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| Firedog deliverables:> Branding • Vehicle
livery • Roadshow • Merchandising |
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| Who is the client? |
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| British
Broadcasting Corporation (BBC) |
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| What was the brief? |
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 BBC
Blast is a creative forum that aims to inspire
and motivate young people in the UK to realise
their talents in art, dance, film, music and
writing. The initial Blast brand was a 3-year
pilot that had achieved sufficient interest and
support within the BBC for it to become a mainstream
BBC Learning and Education brand.
The primary focus of the initiative is 'Blast on Tour' which is taking to the road
this summer with a mobile creative studio offering
digital media and creative experiences to young
people. It's more than a truck - think dream
mobile workshop space crossed with a fully equipped
media production studio.
Firedog needed to be
responsible for the full brand creation remit,
which extended to the following elements:
Brand strategy • Key messages (proposition,
call-to-action, testimonials, primary & secondary strap-lines) • Concept & messaging
testing • Visual brand identity development • Brand
guideline bible extending to: Generic brand guidelines extending to five genre
specific sub-brands (film, dance, art. music & writing) / Truck brand guidelines
(including interior graphics) / Print, merchandising & promotional guidelines
/ Online brand guidelines (for interim & full launch website) / Motion graphics
for TV, big screens and online / Mobile brand guidelines |
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| What was Firedog's solution? |
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| Firedog
was awarded the contract to create the Blast brand for the
BBC after a five-way creative pitch held in London in February
2006.
The challenge with BBC Blast was that it was essentially a brand that had evolved
over a three year period and had, to the point when we started
working on it, been controlled by the Blast youth panel.
We felt that it would be dangerous for a London branding consultancy to descend upon
the brand and reinvent everything according to their own
house style. This approach could potentially alienate the
creative audience, due to the fact that we're dealing with
some of most creative and talented kids on the
planet. In addition to this quandary, our research indicated
that the kids are very much into personalising their experiences
and are becoming resistant to demographic profiling
that places them into a particular youth segment. |
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From
these strategic pointers, we realised that we
would need to develop a brand that could not only adapt to
anyone's sense of style, but also change with the times
- as to maintain its street credibility. We developed
a "perimeter" illustration around the core brand,
which will be able to be customised at will by the audience. The teens
are able to download a spacing template from the Blast site
and literally create their own brand experience. Whilst this
strategy raises obvious challenges for the Blast team, we
believe that its real power lies in the future potential
of the brand evolution process. |
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Watch
the BBC Blast 40 second
motion graphic animation
Like the look of this and would like us to do the
same for you? Get in touch with
Firedog...
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| View similar projects to
this one: |
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